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Empowering

“Do the things what makes you happy.” Yeah sure I thought. I’ve lived the busy everyday life with kids for quite some years. The kind of life where you have carried out family duties for two hours from 06-08. And only then start your commute to the office. Then you breath in and start orientating to your office job . It is not important how much you love your chores: waking up the kids, making breakfast, getting everyone dressed, and whisking the kids to daycare. Life can still be a hassle.

I have loved my office job. Succeeding every day at the office empowered me. And for a long time my passion for my work was empowering me. My time at work was time, where I got to be creative and daring. “Do the things what makes you happy” Im told by magazine covers and slogan imagery every day. The prompt only makes me feel miserable. I am a seven-eleven working mom. Doing the things I love haven’t been on top of my list lately.

But, building up these pages on WordPress was a empowering. I got to learn new, feel joy of being creative and to be the best of my class.

So simple it was – I was empowered.

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How did it begin?

How did it begin? When was it when I first knew what I wanted to do when I grew up? I grew my courage for some time before becoming an entrepreneur – or even a small scale freelancer. After my children were born I decided it was time to stop being scared for failure, and decided to make a run for it. Thrive, and let others thrive.

For most of my adult life I have thought, talked and dreamed of marketing communication. I say communication, since today traditional marketing is so much more than what I do. Lets leave automation and algorithms to the colleagues who have the know how for it. I concentrate on the human experience. I have worked with B2C product offerings, partner management and in heavy hands on customer care duties. Later on my roles in leadership have thought me to understand influencing. Driving a change or influencing on a decision we are always dealing with the person in the middle. No matter how large corporations we represent, no matter how algorithms direct us; at the end decisions are always made by a person.

Others spend their free time planning the living rooms deco. I sit in a buss thinking about how we could brighten the USP:s of a local grocery-store. I plan product portfolio development and communication ideas for local entrepreneurs.

Why wouldn’t I do what I love? Could I turn a passion into a profession?